Aberdeen Centre Christmas Campaign 2024

We transformed Aberdeen Centre into a hub of holiday cheer with a campaign designed for both utility and wonder. Our scope covered everything a visitor needed to see and know: we built excitement with the main campaign poster, provided crucial info with the holiday hours and performance schedules, fostered community spirit with a Christmas card, and elevated the live events with a stunning performance backdrop. This strategy ensured the mall's Christmas message was not only beautiful but also perfectly clear and engaging at every touchpoint.