Aberdeen Centre Easter Campaign

For the Aberdeen Centre Easter Campaign, our challenge was to create a dominant visual presence that could flex from print to a monumental digital canvas. We developed a cohesive festive identity and then executed it across two key formats:

• A high-impact campaign poster for widespread promotional use.

• A custom-designed motion graphic video engineered for the large-scale LED wall at the complex's entrance.

By tailoring the core creative to both static and dynamic mediums, we ensured maximum reach and engagement. The motion graphic, in particular, served as a larger-than-life digital beacon, drawing visitors in and amplifying the centre's festive atmosphere from the point of arrival.