Aberdeen Centre Year of the Snake 2025

For Aberdeen Centre's Year of the Snake 2025 celebration, we architected the entire visual ecosystem of the campaign. Our scope spanned from initial merchant engagement to grand-scale ambiance. This included designing the strategic market booth recruitment poster to attract vendors, creating the mall's official main poster, and crafting traditional Fei Chun (spring couplets) to enhance cultural authenticity. We then translated this identity into the physical space with custom market booth designs, ensuring a cohesive look and feel. Finally, we amplified the festive energy with a dynamic motion graphic designed for the mall's prominent LED video wall, creating an immersive and unified Lunar New Year experience from every angle.